Hering: Tradice a udržitelnost v brazilské módě

Hering, brazilská značka, která v módě kombinuje tradici a udržitelnost. Osvěžte svůj šatník všestrannými a pohodlnými kousky.

Fashion goes beyond clothes and trends. It is a way of expressing who we are and connecting us to the world. Hering, with its 142-year history, reinvents itself by blending tradition and sustainability in Brazil.

Originating in Blumenau, Santa Catarina, Hering is a leader in textile product exports. It stands out for its commitment to the environment and ethical fashion. Its history shows that tradition, quality, and innovation can coexist with sustainability.

Main Highlights:

  • Commitment to carbon neutrality by 2030 (scopes 1 and 2) and 2050 (scope 3).
  • Utilization of 99% renewable energy in its administrative and manufacturing units.
  • 34% reduction in water consumption and effluent generation by 2022 compared to 2019.
  • 80% of waste recycled in 2022, with 100% of textile waste directed to recycling.
  • Fashion Transparency Index (FTI) score of 48 percentage points in 2022, an 8% increase compared to 2021.

Hering and its Commitment to Sustainability

Hering is part of the SOMA Group and is deeply committed to sustainability. Since 2021, it has signed the UN Global Compact, committing to its ten principles and Sustainable Development Goals (SDGs) by 2030.

Sustainable Goals and Practices

Hering has goals and practices to be more sustainable. It aims for carbon neutrality by 2030 for scopes 1 and 2. Additionally, it plans to use 100% renewable energy by 2025.

Other goals include reducing water consumption and effluents by 45% by 2030 and achieving zero landfill status by the same year.

To be more sustainable, Hering uses Corpo BR technology, which helps reduce water consumption by 33% and raw material use by 32%. The World T-Shirt, an icon of the brand, has been Carbon Neutral since 2021. This is due to its side-seamless production process, saving 33% in raw materials and water.

“Hering’s sustainability actions are not occasional but part of a long-term commitment,” says Fabiola Guimarães, brand director.

With these actions, Hering demonstrates its závazek k udržitelnosti, following the sustainable goals a practices z UN Global Compact.

Cleaner Fashion: Reducing Environmental Impact

Hering is a leading fashion brand in Brazil, noted for its efforts to be cleaner and more sustainable. The company has ambitious goals to reduce its environmental impact.

One of them is achieving carbon neutrality by 2030. It also aims to use 100% renewable energy by 2025. Additionally, it plans to reduce water and effluent consumption by 45% by 2030.

Carbon Neutrality by 2030

Hering aims to reduce its greenhouse gas emissions by 2050, contributing to limiting global warming to 1.5°C. Since 2021, the brand has offset 100% of its GHG emissions.

Use of Renewable Energy

Hering’s units already use 99% renewable energy. The goal is to reach 100% by 2025, demonstrating the brand’s commitment to reducing its carbon footprint.

Reduction in Water Consumption and Effluents

Hering is also working to reduce water and effluent consumption. The goal is a 45% reduction by 2030 compared to 2019, helping to preserve water resources.

These actions demonstrate Hering’s commitment to cleaner and more sustainable fashion. The brand leads the industry in responsible and innovative practices.

Fairer and More Beautiful Fashion: Promoting Diversity

Hering leads in fair fashion, promoting diversity and inclusion. The company has ambitious goals: 50% women in leadership positions by 2030 and 50% black and brown people in the SOMA Group by 2023.

These actions show Hering’s commitment to diversity a equality. Only 8% of B Movement certified companies in Brazil are in fashion, and Hering is one of the pioneers.

  • 70% of SOMA Group employees are women, occupying 55% of leadership positions.
  • 47% of employees self-declared in the SOMA Group Diversity Census are black or brown, with a focus on increasing this representation in leadership positions.

The SOMA Group has also planted over one million trees and offset 185 thousand tons of CO2. It recycled 96% of waste, demonstrating its commitment to udržitelnost.

“Hering is among the 213 companies in Brazil audited and approved by the B System criteria, scoring 87.2 points out of 200 measurable criteria.”

IniciativaDetails
Environmental Reserve in Blumenau4.2 million m² of preserved area in the Atlantic Forest biome
Social PartnershipsID_BR, Olodum, CUFA, and São Camilo Oncologia

The social partnerships a environmental reserve show Hering’s commitment to socio-environmental causes, strengthening its image as a sustainable and responsible brand.

Hering: Tradition and Innovation in Sustainable Fashion

Hering combines tradition and innovation in udržitelná móda. With 142 years of history, the brand values quality and comfort. It also stands out in reducing environmental impact and promoting diversity.

S tradition a innovation, Hering is a leader in Brazil, investing in innovative solutions such as carbon-neutral shirts, achieved in partnership with Moss.

Hering is known for its social and environmental engagement, having created an environmental reserve in Blumenau and numerous social responsibility initiatives. Its approach to tradition a innovation v udržitelná móda makes it a reference in the textile sector.

“Hering is among the 213 companies in Brazil audited and approved by the B System criteria, scoring 87.2 points out of 200 measurable criteria.”

IniciativaDetails
Environmental Reserve in Blumenau4.2 million m² of preserved area in the Atlantic Forest biome
Social PartnershipsID_BR, Olodum, CUFA, and São Camilo Oncologia

The social partnerships a environmental reserve show Hering’s commitment to socio-environmental causes, strengthening its image as a sustainable and responsible brand.

Hering: Tradition and Innovation in Sustainable Fashion

Hering combines tradition and innovation in udržitelná móda. With 142 years of history, the brand values quality and comfort. It also stands out in reducing environmental impact and promoting diversity.

S tradition a innovation, Hering is a leader in Brazil, investing in innovative solutions such as carbon-neutral shirts, achieved in partnership with Moss.

Hering is known for its social and environmental engagement, having created an environmental reserve in Blumenau and numerous social responsibility initiatives. Its approach to tradition a innovation v udržitelná móda makes it a reference in the textile sector.

“The foundation of sustainability is to reinvent, reuse, and recycle, as presented in Hering’s campaign.”

indikátorConventionalSustainable Dyeing
Water consumption100%64%
Electricity consumption100%60%
Processing time100%56%
Chemical use100%16%

Using colorful shirts from the sustainable collection reduces water consumption by 36%, electricity by 40%, processing time by 44%, and chemical use by 84% compared to old methods.

Governance and Transparency in Fashion

Hering stands out in the Brazilian fashion sector, showing its commitment to governance and transparency. As a Certified B Corporation since 2021, Hering is part of a global movement to build a more inclusive and fair economy.

The brand responds annually to the Fashion Transparency Index (FTI). Last year, it scored 57%, an increase of 31 points compared to the previous year, placing Hering among the top 5 brands with the highest advances in the FTI. The average company score was only 21%.

Recognition for Transparency

Hering was recognized by the National Association of Finance, Administration, and Accounting Executives (ANEFAC). It received the Transparency Trophy alongside Petrobras. The company was evaluated for the quality, consistency, and adherence of financial information.

These initiatives demonstrate Hering’s commitment to transparency, strengthening the trust of consumers, investors, and other stakeholders. Additionally, the company maintains 80% of its production domestically, boosting the local economy and the Brazilian textile industry.

“Our mission is to build fairer and more beautiful fashion that reflects the diversity and inclusion we want to see in the world.”

Hering, with its tradition and innovation, leads in fair fashion, changing the industry and inspiring other companies to follow suit.

Hering: A Brand with History and Tradition

Hering has a 144-year history, starting in 1880 in Blumenau, Santa Catarina. It stood out by exporting quality textile products, becoming famous for comfort and quality.

Today, Hering has 794 stores in Brazil and other countries. It includes brands like Hering Kids, Hering Intimates, Dzarm, and Hering Sports.

Founded in Blumenau in 1880

Brothers Hermann and Bruno Hering founded the factory in 1880. A flood incident destroyed many products, but they persevered. In 1897, the company settled in its current headquarters.

Pioneer in Textile Product Exportation

Hering was a pioneer in textile product exportation from the beginning, winning customers worldwide with its door-to-door sales and product samples.

Hering history

Hering has achieved many significant milestones. It opened its spinning mill during World War I and became the largest department store in Santa Catarina in 1976.

Today, Hering is a highly valued and beloved brand in Brazil. According to Interbrand, it is one of the most important brands in Brazilian fashion. Its tradition and innovation keep it strong in the market.

Products with Lower Environmental Impact

Hering is dedicated to sustainability with products like the World T-Shirt a Reuse T-Shirt. These shirts demonstrate the brand’s commitment to the environment.

World T-Shirt: Carbon Neutral Icon

The World T-Shirt is carbon neutral. It offsets its greenhouse gas emissions by planting trees in the Atlantic Forest, helping Hering achieve carbon neutrality by 2030.

Reuse T-Shirt: Made with Recyclable Fibers

The Reuse T-Shirt is made with recyclable fibers, using less water and generating less waste. The Reuse line also includes dresses, tank tops, and even a sweatshirt made from knitwear waste.

Autor:

Eduardo Machado

Jsem ten, kdo dohlíží na detaily, stále hledám nová témata, která by inspirovala a potěšila mé čtenáře.

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