Have you ever thought about the impact of your clothes on the environment? Fashion is one of the largest polluters, accounting for up to 10% of greenhouse gas emissions. But Triton, a Brazilian brand, is changing that.
Triton combines style and sustainability in its collections. It uses Better Cotton and aims to use 100% sustainable cotton by 2024. The brand also supports the Better Cotton Initiative, the largest cotton sustainability program.
Key Highlights:
- Triton is a Brazilian fashion brand committed to sustainability
- The company uses Better Cotton in its collections and aims to use 100% sustainable cotton by 2024
- Triton is part of the Better Cotton Initiative, the largest cotton sustainability program in the world
- The brand seeks to combine style and sustainability in each of its collections
- Triton stands out for its sustainable practices in the fashion industry
Triton and the Better Cotton Initiative
Triton, a Brazilian fashion brand, has taken a big step toward being more sustainable. It has joined the Better Cotton Initiative (BCI). This global initiative aims to improve cotton production. It seeks to ensure that cotton is of high quality and has a lower environmental impact.
Cotton Sustainability Program
Triton uses Better Cotton to ensure that its cotton comes from BCI-certified farms. These farms follow sustainability guidelines. They protect biodiversity, use fewer chemicals, and respect workers.
Responsible Supply Chain
Triton uses a system called “mass balance.” This means that even without tracking the cotton, the brand knows it comes from sustainable sources. This way, the brand promotes responsible practices throughout the value chain.
| Initiative | Results |
|---|---|
| Better Cotton Program | – Cotton from BCI-licensed farms – Biodiversity preservation – Reduced use of agrochemicals – Respect for workers’ rights |
| Mass Balance Model | – Control of the volume of Better Cotton purchased – Guarantee that all cotton used is from sustainable sources – Promotion of responsible practices throughout the supply chain |
By joining the Better Cotton Initiative, Triton shows its commitment to sustainability. It helps protect the environment and promote more conscious fashion.
Sâmara Merrighi and Wabi.Resale
Sâmara Merrighi, a civil engineer, discovered second-hand fashion during the pandemic. She founded Wabi.Resale, an online platform that follows the Wabi-Sabi philosophy. This philosophy values the beauty of imperfection and simplicity.
Wabi-Sabi Philosophy and Second-Hand
Wabi.Resale takes care of pieces donated by influencers. They get a new life and story. This reflects the Wabi-Sabi philosophy, which embraces the transience and natural beauty of things.
Curating and Reframing Pieces
- The company aims to be a reference for other thrift stores in the growing market.
- Through reframing, Wabi.Resale offers clients unique pieces with stories.
- This approach to fashion curation values durabilité and the culture of reframing pieces.
“We embrace the Wabi-Sabi philosophy, which values the beauty of imperfection, simplicity, and impermanence.”
Wabi.Resale uses the Wabi-Sabi philosophy and offers second-hand fashion curation. This sets it apart in the sustainable fashion and reframing pieces market.
Triton
Triton is known for its innovative style and commitment to sustainability. The company aims to use 100% sustainable cotton triton in its collections by 2024. This shows its effort to be more conscious and responsible.
Commitment to Sustainability by 2024
Le sustainable commitment triton includes using Better Cotton. This cotton comes from farms that follow the Better Cotton Initiative guidelines. The company also adopts sustainable practices throughout its supply chain.
These actions are part of triton sustainability goals for the coming years. They show the company’s effort to help build a more sustainable future.
| Initiative | Goal | Current Progress |
|---|---|---|
| Use of Better Cotton | 100% by 2024 | 75% in 2022 |
| Adoption of Sustainable Practices in Supply Chain | 100% by 2024 | 82% in 2022 |
| Reduction of Production Waste | 50% by 2024 | 30% in 2022 |
Triton believes that being sustainable is essential for a green and responsible future. It wants to meet the expectations of conscious consumers.
“Sustainability is not just a trend but a responsibility that all companies must assume. It is a challenging path, but we are determined to excel at it.”
Fashion Trends for 2022
As 2022 approaches, fashion is already showing new trends. The search for comfort and casual styles will remain strong. But, we will also see more shiny pieces and vibrant colors.
Comfort and Casual Styles
After the pandemic, people want comfortable and practical clothes. Wide-leg pants, like wide leg et slouchy, are gaining prominence. Additionally, cropped tops and oversized jackets are trending.
Shiny Pieces and Vibrant Colors
2022 will also bring shiny and vibrant colors. The focus will be on metallic fabrics and bright shades like electric blue and neon pink. These colors will add a touch of excitement to everyday looks.
